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This web page kirbybuildersmerchants.co.uk has the following in the site, "Established in 1991, Kirby Builders Merchants are a family run builders merchant with an emphasis on customer service and satisfaction." Our analyzers saw that the webpage also stated " We have a 40 Tonne public weighbridge for weighing lorries, vans, trailers, caravans, motor homes, horse boxes etc." The Website also said " Premium Decking Now in Stock! Rock Salt Handy and Bulk bags. Hardwood Firewood Logs Kindling Nets. Nexus professional jointing compound now in stock. We stock a wide ." The website's header had Kirby Builders Merchants as the most important optimized keyword. It is followed by Harrogate, Wetherby, and Boston Spa which isn't as highly ranked as Kirby Builders Merchants. The next words kirbybuildersmerchants.co.uk used was Leeds. York was included but might not be understood by search parsers.